![]() ![]() Meanwhile, the founder and former chief executive of Norwegian, Bjørn Kjos, is also a shareholder in the carrier, which debuted on the Oslo stock market in April. Larsen, Norse’s chief executive and majority shareholder, was co-founder of the staffing company OSM Aviation, which directly employed Norwegian crew members and was half-owned by the airline. The crossover between compatriots does not end there. Norse’s leased aircraft were previously operated by Norwegian, until its announcement in January that it was shrinking to offer only short-haul European flights and domestic Norwegian routes, after its near-collapse during the pandemic. ![]() Tickets will go on sale three months before its first flight. The airline expects passenger demand to return by spring 2022, and said it hoped to be selling 10,000 tickets a day once all of its fleet was operational. Having said that, we have a very solid cash position so we can afford to wait it out for a long period of time if that is required,” Larsen told journalists, as he unveiled the airline’s logo, inspired by Viking longships. The year 2012 will see the entry of three new budget airlines, also known as low cost carriers (LCC), into the Japanese market, creating increased competition and lower fares on several domestic and international routes. “We don’t want to start too early, there is no point flying around with empty aircraft. Norse initially hoped to be airborne at end of 2021, but Larsen said the slower-than-anticipated lifting of coronavirus travel restrictions for long-haul routes meant the airline was aiming to be operational in the second quarter of 2022 at the latest. The airline plans to start recruiting pilots and aircrew at the end of 2021, and expects to have about 1,600 staff by next summer, all of whom will be directly employed. The carrier’s chief executive, Bjørn Tore Larsen, said the airline intended to be flying its entire fleet of 15 Boeing 787 Dreamliners – featuring Viking-inspired branding – by summer 2022. ![]()
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